Self-hosted ad server software
The ad server you own, not rent.
Serve display, mobile, video, CTV and native ads from your own white-label platform. Add header bidding, an OpenRTB exchange and AI optimization when you grow. No per-impression fees, no revenue share, and your data stays yours.
| Campaign | Status | Impr. | CTR / VCR |
|---|---|---|---|
| Spring Launch · Display | Live | 2.1M | 0.42% |
| App Install · In-App | Live | 1.4M | 1.10% |
| Pre-roll · CTV | Pacing | 860K | 96% VCR |
| House · Native | Paused | — | — |
Ad businesses running on DJAX AdServer
Why own your ad server
Three reasons ad businesses switch to DJAX.
Stop paying per impression
SaaS ad servers charge more as you grow. A DJAX license is a one-time cost, so your margin improves with every impression you serve.
Your platform, your brand
Advertisers and publishers log in to your platform on your domain. You own the relationships and the product you sell.
Your data stays with you
Deploy in your own data centre or cloud account. First-party data, logs and reports never leave your control.
Platform
Every format and every demand source on one platform.
Start with the core ad server and the formats you sell today. Switch on programmatic modules when you need them.
Programmatic
Direct deals and programmatic demand in one auction.
Run a Prebid-based header bidding wrapper, connect DSPs over OpenRTB, and let direct campaigns compete with programmatic bids for every impression. The highest price wins, with floors and priorities you control.
- Header bidding with Prebid adapters
- OpenRTB 2.x supply and demand connections
- Private marketplace deals and floors
- Unified reporting across direct and programmatic
Video & CTV
Built for streaming, not bolted on.
Serve VAST and VMAP ads to web players, mobile apps and connected TV apps. Build ad pods, cap frequency across devices and report completion rates by channel.
- VAST 2/3/4 and VMAP
- Pre-, mid- and post-roll ad pods
- CTV, OTT and FAST channel support
- Completion, quartile and viewability tracking
VAST · VMAP · ad pods · CTV-readySolutions
Built for the way your business makes money.
Ad networks
Launch your own branded ad network or replace an expensive platform.
Learn more →SolutionPublishers
Sell direct campaigns and fill the rest with programmatic demand.
Learn more →SolutionAgencies & advertisers
Third-party ad serving and tracking across every channel.
Learn more →SolutionRetail media
Turn your commerce audience into an advertising business.
Learn more →SolutionCTV & OTT
Monetize streaming apps and FAST channels.
Learn more →SolutionGaming & DOOH
Ads inside games and on digital screens.
Learn more →Own vs Rent
How much is renting your ad server really costing you?
SaaS ad servers charge a fee on every thousand impressions, so the bill grows with your traffic. Enter your volume and see what three years of fees compare to owning the platform.
FAQ
Questions buyers ask first
What is DJAX AdServer?
DJAX AdServer is ad serving software for publishers, ad networks, agencies and media companies. It serves and tracks display, mobile, video, CTV and native ads, and adds header bidding, SSP/ad exchange, DSP and AI optimization modules when you need them.
How is it different from Google Ad Manager or a SaaS ad server?
You own it. DJAX AdServer is licensed and deployed on your servers or cloud account, carries your brand, and has no per-impression or revenue-share fees. Your data and your advertiser relationships stay with you.
Who is it for?
Ad networks launching or replacing their platform, publishers selling direct and programmatic, agencies that need third-party ad serving, and retail media, CTV, gaming and DOOH businesses building their own ad products.
How much does it cost?
Pricing depends on the edition (License, Source Code or Managed) and the modules you choose. Request pricing and we'll send a written quote.
Who builds it?
DJAX Technologies, an AdTech engineering company building ad servers and programmatic platforms since 2008.
See DJAX AdServer on your own use case.
Tell us your formats, volumes and where you want it hosted. We'll walk you through a live demo and send a quote for your edition.