The A to Z Ad Tech Buzz Words Of 2017

The A to Z Buzzwords of 2017 In Ad Tech

Here some of the trendiest and buzz words in ad tech 2016 and 2017. We have organized the list by most important matter to your business.

List of Ad Tech Buzz Words:

 

Ad blocker

Ad Exchange

Ad Format

Ad Fraud

Ad Impressions

Ad Inventory

Ad Networks

Ad Server

Ad Serving

Ad Tag

Ad Tech

Amplification

API (Application Programming Interface)

Arbitrage

Audience Targeting / Planning

Big Data

Brand Safety

Click Fraud

Content Discovery

CPC (Cost Per Click)

CPI (Cost Per Install)

CPM (Cost Per Mille)

Creative

Cross device

Cross platform

Cross-Channel Marketing

Cross-Screen Advertising

Display Advertising

DMP (Data Management Platform)

DSP (Demand-Side Platform)

eCPM (Effective Cost Per Mille)

Fill Rate

Impression

Inventory

Last Click Attribution

Long-Tail Ad Inventory

Mediation

Mobile Advertising

Monetization

Multi-Channel Marketing

Native advertising

Premium

Programmatic

Programmatic Ad Buying

Programmatic Ad Selling

Programmatic Marketing

Programmatic TV

Rich Media

RTB (Real Time Bidding)

SDK (Software Development Kit)

SSP (Supply Side Platform)

Video Advertising