Here some of the top ten trendiest and buzz words in ad tech 2016 and 2017. We have organized the list by most important matter to your business.
List of Ad Tech Buzz Words:
Ad Serving
Ad Exchange
Big Data
Cross platform
DMP (Data Management Platform)
DSP (Demand-Side Platform)
Native advertising
Programmatic Ad Buying and Selling
RTB (Real Time Bidding)
SSP (Supply Side Platform)